Project Background
Started working on the project, alongside my team, in the process of MVP deployment into production. MoneyBank banking app is not a standard commercial banking application, it offers its customers credit cards management solutions on a single app. Offering access to normal credit cards, shopping credit cards and other similar products, in a single app, the ability to manage transactions and even having an implemented loyalty shopping feature, proved to be an interesting project to develop.
Coordination tasks:
- Product refinement meetings with the client
- Product refinement and development sprints
- Participate and ensure a good implementation and quality assurance of the project
UX Tasks:
- Business research and opportunities
- Competitor research and analysis
- Analytics, NPS, CSAT data driven design
- Live user interviews and auditing
- Iterative user testing on user flows and designs
UI Tasks:
- User flows research and testing
- Sketching low fidelity mockups in design sprints (pen & paper)
- Iterative UI high definition designs
- Wireframing highly interractive app designs
- Coordinating with development team for implementation
Project UX process
Using Agile methodology of iterative processes we ensured to work on a User Centered Design flow. Every iteration was tested from the inception, on the wireframe level and after implementation.
Research
Based on the business requirements and business goals we gathered research about competitors and discovered possbile business opportunities.
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User research was conducted via user interview and with the help of surveys such as CSAT's and NPS's generating a sufficient ammount of information for us to brainstorm into a hypothesis.
With the help of Miro we made use of the boards to generate user maping structures.
Hypothesise & Create
Having researched data on hand we started brainstorming hypotheses and started generating user flows. Through iterative processes we refined our user flows until we reached the best user experience by having a short and simple user flow for each feature of the app.
Through research, testing and iteration
we refined the first user flow
Once our user flows where in place we proceed to pen and paper UI sketches. Based on business requirements and data available through our research we started drawing the UI features at a high level with the intention to prioritize most important features in the best possible pagination and navigation.
In the design process as a UX I always have the UI heuristics as a general rule for best practices when designing any kind of new system.
Lo-Fi Designing
Having researched data on hand we started brainstorming hypotheses and started generating user flows. Through iterative processes we refined our user flows until we reached the best user experience by having a short and simple user flow for each feature of the app.
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Our first iterations we chose to have a low fidelity mockup done in XD, without color or brand. Based on our previous sketches we iterated and designed multiple versions and chose a winning version to sustain our hypothesis.
The design was conducted with the help of a business analyst that provided us with user stories for each flow and feature for best design cohesion.
Wireframing & Testing
I personally like to make use of wireframing tools such as Axure RP since it covers a wider area of needs and removes the need for many other softwares to serve its purpose.
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We wireframed each flow in part for user testing with the idea to later, once individual flows have been tested, to have a complete app wireframe test done as well. Purpose of this was to establish the success rate of our hypothesis, test customer learning curve, navigation and satisfaction of the product.
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Snipet from Axure RP 10 working on the wireframe for testing.
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First hypothesis was tested via live interviews performed with users that corresponded to our user personas.
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Each interview lasted around 30-45 minutes in which we had our subjects perform various navigability tasks and short explanations in between tasks.
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We concluded each interview with a customer satisfaction short survey and an overall questionnaire about the live test they have just performed.
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Based on the success rate of the interview and a few more refinement meetings we have concluded with a couple of high fidelity designs that would serve the purpose of a minimum viable product (MVP).
Ending notes
It was a great project to be part of, having an amazing team, motivated and very creative. Having all participants on the project so highly motivated to sustain a good User Experience throughout the project also was a big plus.
Once again using available tools and following the principles of a good methodology and best practices for UI/UX proved a success.
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